Welcome to Fish Princess Farm. Each carefully curated collection here has been brought to life by owner Jeannie Wholey's creative vision, blossoming from her Santa Cruz mountain farm and herd of Swiss Alpine goats.
So what's with the name?
Jeannie's husband calls her "Fish Princess" for her love of fishing. When she started her farm, determined to produce all of her own food after reading Barbara Kingsolver's Animal, Vegetable, Miracle and Michael Pollan's The Omnivore's Dilemma, the name stuck. With her surplus of fresh goat milk, she started crafting artisan soaps.